With football clubs investing so much money in their
Corporate Social Responsibility (CSR), how detrimental have the actions of
players, such as John Terry and Luis Suarez, been to football’s efforts to
stamp out racism? Nowadays, football clubs have a huge role to play in society
that goes beyond winning or losing games. They are ambassadors for the
community they represent. In the English Premier League (EPL) and other top
leagues, clubs allocate a percentage of their annual revenue to fund CSR
programs. Large parts of these programs are geared towards eradicating racism
within the modern game.
The
EPL is the most diverse football league in the world. Statistics show that only
roughly 38% of the league’s players are English, and the majority of those play
for lower ranked clubs. With around 68% of the league’s players coming from all
over the world, racism is a big problem that the EPL faces. The majority of EPL
teams have set up Cultural Integration Programs (CIP) that promote diversity,
equality and positivity in their respective communities, regardless of race. These
programs aim to create a sense of togetherness in communities where everyone has at least one thing in common:
adoration for their local football club.
With
clubs pouring in millions of their revenue to design and maintain these CSR
programs, everyone involved with the club should follow suit. Of course, I am
talking specifically about the players themselves. Football fans of different
countries, ages and gender look up to these players as role models and the
players need to realise that everything they do is observed and scrutinised. John Terry’s alleged racism towards Anton Ferdinand is a perfect example of how one player can ruin the efforts made
by their club. People look up to Terry and he needs to be setting an example
instead of letting them down. Perhaps the clubs should invest more time in
teaching their own players to promote equality before preaching to their local
communities. It makes the clubs seem like hypocrites, which obviously has a
negative impact on their public image. In my opinion, John Terry has already
done the damage and needs to work hard with his publicist to restore his image regardless
of whether or not he is found guilty. I am proud of the EPL’s efforts to stamp
out racism but I think it would be a much more accomplishable goal if the
players made a collective effort.
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